Whether it is Web applications or Mobile applications, the design is much more than just about visual effects. Quality user interface design is about building a positive relationship between the user and the product, promoting the interaction and communication between those two ends. It is also about presentation of the product or company and reflection of its place on the market. At the very beginning of creating a quality user interface design, we have to understand the product, the company, the market and of course the end user. Our user interface and user experience designers are creating product design that meets all important parameters: maximum comfort and benefits to the end user, optimized for interaction and conversion, professional presentation of client’s product and company.

UX/UI design services roadmap

Team analysis - The ability to detect and eliminate all of the major misunderstandings between the customer and the developers.

Target market and competitors analysis - Analysis of the market itself and the key players in it assists in finding insights to define positioning and find a place for our product in it.

Solution analysis - Sometimes, the perfect solution for UX/UI services located not in the competitive field, but in the contiguous areas. When we look at the problem comprehensively and do not set boundaries, it allows us to find solutions that are beneficial to stand out from competitors in the cluster.

Prototyping - The development process is started with prototyping. It helps to describe the key workflow scenarios to make sure that we are creating a convenient and sustainable user experience which compliments the overall success of the application.

Mockup development - Then we proceed to create the actual design mockups of all the screens within the app that work as an instruction for developers. All mockups should receive confirmation from the client before they are provided to the developers for implementation.

User experience testing - To evaluate the ergonomics of our products, we highly recommend using the data-driven design approach for all our products. It means that after the application is already launched, we collect and analyze information about user behavior in the application and improve our design according to this data. This step allows us to create a truly user-centric product.